Author: Froukje

  • TU Delft work 2017

    TU Delft work 2017

    Currently I am working mainly at Delft University of Technology to deepen my knowledge and share this with students and other experts. While doing this investment my ContextQueen work is on the back burner for 2017.

    I am the lead of a very research exciting project called MyFutures. In this project we try to learn from everyday people how people deal with their older selves. We will use these insights for designing new solutions to support people in making choices about their own futures. In our changing society people need to organise our ‘old days’ more and more by ourselves. This is a sad perspective when you take in consideration this is mainly a strategy for costs reduction in the care system of The Netherlands. In this project we try to discover opportunities through design research and come with new propositions to support people in making their own arrangements for their future selves based on their own needs for support at the right moments in life.

    Another project that I am running (2016-2017) is called Ford Service Design for Mobility. Ford Research and Advanced Engineering team wants to learn the latest service design methodologies from Delft University of Technology. In an exchange programme with graduation students and a series of trainings we are creating great new mobility ideas while playing with journey maps, service blueprinting and sketching with early business models.

    For more info go to my research or education activities at Delft University of Technology.

    www.contextmapping.com

  • Publications

    Publications

    I’ve published several papers and books and you can find this all on my academic publication page. My first book (2009) ‘Bringing the everyday life of people into design‘ is my PhD thesis about communicating user insights in business innovation processes. It shows a model how to support inspiration and empathic understanding of user needs through innovation processes. The second book Service Design by Industrial Designers (2013) is a critical reflection of sign of times on the development of service design and how design schools in Europe resonate with it.

  • Journey Mapping in Healthcare

    Journey Mapping in Healthcare

    At Delft University of Technology we are working hard on finalising the online course Design in Healthcare: Using Patient Journey Mapping. The 5-weeks course starts on February 8th 2017. It is about using journey maps in designing healthcare innovations. In the 3d week I will zoom in on what ingredients can be used to create a journey and particularly on visualising emotions in  journey maps. You can register here